Apparently the awareness of analogue switchoff in the UK is low amongst the population.
(How? There are loads of infomercials on the TV (OK, on BBC channels for definite and maybe on others but I've not seen them) and I've seen posters. But then maybe I know what they're about because of my job and most normal people wouldn't know or care?)
Or rather, 73% of the population surveyed didn't know when analogue was going to be switched off in their area. Well, count me in that 73%. I know it's coming and it's happening between 2008 and 2012 and I know that my region isn't switching off in 2008, but that's about it. Thing is, I don't care because I already have digital TV and have done for years. And so has a very large proportion of the population. So, surely a better survey would be "of those people who don't already have digital TV in their home as their main TV, who doesn't know that analogue switchoff is coming?"?
As for the subject of who should pay for switchover... don't get me started.
